About us

Emmy and Kikki met while travelling through Asia, and founded LOHAIA in 2026. It turned out they wanted the same thing.

Both of them were already designing and making clothes of their own. Their paths crossed again at a fashion brand, where they sat and worked together every day and found that their ideas fitted easily side by side. The friendship came first. The plan to build something themselves came not long after, shaped by the places they had travelled and the way people dressed there.

LOHAIA started with one rule: only make what they would wear themselves.

Everything is designed to feel easy. Nothing that digs in, nothing you have to think about once it’s on.

The brand was never meant to stay in one category. Each collection mixes clothing and accessories, picked from the places they travel and the pieces they keep reaching for.

Now, LOHAIA is evolving: affordable luxury, built on fabric that lasts. Soft enough to feel like a second skin, with the stretch and recovery to move with you, from your morning pilates class to the gym to just living your life. One piece, worn every way.

We didn’t guess at the fabric. We went to China to source it ourselves, brought samples home, and spent almost six months testing them the only way that actually tells you anything, wearing them and washing them, over and over, nearly every day. If it didn’t hold its shape, its softness, or its stretch after that, it didn’t make the cut.